ABX & Industry Marketing Manager

Responsibilities

• Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs, including account selection, investment levels, planning, activation, measurement, and team readiness.
• Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets.
• Lead paid media strategy for priority-account and cohort programs, defining target accounts, buying groups, audiences, channel mix, sequencing, frequency, investment allocation, creative needs, landing experiences, and success measures.
• Develop global industry plays and campaign kits, including industry narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive-engagement options, direct-mail concepts, and field enablement.
• Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.
• Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence; use results and field feedback to improve and scale programs.
• Build responsible, AI-enabled workflows for ad creative and campaign execution, including audience intake, creative briefs, template use, quality checks, approvals, launch handoffs, and reporting.
• Test new audiences, creative approaches, channels, and account experiences—then share what works so teams can move faster without reinventing the wheel.

Requirements

• 5+ years of B2B SaaS marketing experience, including 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media.
• Experience planning paid media for named-account and cohort campaigns, including audience definition, buying-group strategy, creative, channel selection, optimization, and measurement.
• Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.
• Demonstrated ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact.
• Experience using AI-enabled marketing or workflow tools responsibly to improve planning, creative production, campaign execution, or analysis, with appropriate human review and data stewardship.

Preferred

• Experience with contact-level ABM advertising platforms such as Influ2, or comparable account-based advertising technologies.
• Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets.
• Familiarity with CDP, intent, buying-group, and account-scoring workflows, as well as creative-template tools such as Canva or similar platforms.
• Experience developing scalable AI-assisted creative or campaign workflows, including governance, quality assurance, approval processes, and reporting.