Responsibilities

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.
• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.
• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.
• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.
• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.
• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement.
• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.
• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.
• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.
• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.