VP Director, Connector (Influencer)

Dallas, TX (On-site)

$120K/yr – $219K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Lead integrated social media, influencer marketing, and PR programs for clients, guiding strategy, client relationships, and business growth.

  • Must-have: 10–12 years of digital/social/influencer campaign experience with client service
  • Standout: Proven leadership across multiple accounts and growth initiatives
  • Standout: Expertise in integrating earned PR with influencer/digital campaigns

Job Description

Lead integrated social media, influencer marketing, and PR programs for clients, guiding strategy, client relationships, and business growth.

  • Work in close collaboration with integrated Golin team leaders including account leadership, earned, strategy and creative to deliver best-in-class social media and influencer strategy and work
  • Build and optimize strategic influencer strategies to align with clients’ goals and objectives
  • Foster and maintain productive and influential client relationships and provide strong counsel on best practices
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Execute and sell-in brand and portfolio-level influencer marketing strategies with confidence and digital fluency
  • Serve as expert in fully integrated public relations and digital / social program
  • Cultivate a culture of support, growth and partnership among team
  • Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
  • Take a leadership and highly visible role in business growth and targeting efforts
  • Manage financials, including budgets and billing, projections and staffing

Requirements

  • Bachelor’s degree in marketing, communications or related field with 10-12 years of experience driving and executing digital / social media / influencer marketing campaigns
  • Passion for client service and an ability to juggle multiple projects and changing priorities
  • Leadership experience as a people manager, collaborator, and advocate, a voice for the team and your direct reports
  • Excellent verbal, written, presentation and problem-solving skills
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
  • Confidence when presenting no matter the size of the group or situation
  • A solutions-oriented mindset

Nice To Have

  • Bonus points if you also have a background in earned PR and experience in integrating influencer programming into larger connected consumer campaigns
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    Golin

    We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.

    Founded in 1956
    Chicago, Illinois, USA
    1.4K employees (324 in marketing)

    Traffic Signals

    Monthly Visitors
    30.5K
    Traffic Source Mix
    Search
    35.7%
    Direct
    41.6%
    Referral
    6.6%
    Social
    14.9%
    Paid
    1%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    254 (19% of company)
    Median Career Experience
    11 years
    Median Tenure
    4 years
    Marketing Roles Posted (Last 30 Days)
    1

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