Responsibilities

• Source, recruit, and manage creators and affiliates across TikTok and Instagram
• Build a scalable UGC engine with consistent creator output
• Brief creators using product and messaging playbooks
• Track creator performance and identify repeat / high-performing partners
• Manage product seeding and creator coordination workflows
• Support TikTok Shop growth strategy alongside the Ecom/TTS lead
• Coordinate creators and affiliates for TikTok Shop pushes and Lives
• Help identify winning products, hooks, and offers
• Support execution of TikTok Lives and affiliate activations
• Partner with the Ecom team to connect content performance with conversion opportunities

Requirements

• 2+ years in creator marketing, social-first brands, TikTok marketing, or influencer ecosystems
• Deep understanding of TikTok culture, creator behavior, and social commerce
• Experience managing creators, affiliates, and UGC pipelines at scale
• Strong content instincts — understands what drives engagement AND conversion
• Strong operator mindset with the ability to manage high-volume execution
• Comfortable working in a fast-moving, high-output environment
• Analytical mindset — able to identify patterns and act on performance signals
• Retail and beauty experience strongly preferred
• Experience managing junior team members and cross-functional workflows
• Bilingual English / Spanish preferred

Preferred

• This role is ideal for someone who has worked:
• inside a fast-growing beauty or lifestyle brand
• in TikTok Shop or affiliate ecosystems
• with creators and UGC-heavy content models
• You are:
• performance-aware
• culturally plugged-in
• operationally strong
• obsessed with what makes people stop, engage, and buy