Company overview

Founded in 2022, SARELLY is a fast-growing premium beauty brand from Mexico built for Hispanic Gen Z.Co-founded by CEO Rémi Martini and top creator Anna Sarelly (5M+ followers), the brand combines clean formulations, bold cultural storytelling, and community-led product development to create products that resonate with a new generation of consumers.Today, SARELLY is the #1 premium Mexican beauty brand in osales, with strong traction across social commerce and retail. The brand is distributed in Sephora, Ulta Beauty, Liverpool and Costco Mexico, and is expanding into the United States.Every product is developed with direct input from the community, with 100K+ consumer responses informing product launches and helping the brand move faster than traditional beauty companies.
Founded in 2022
Roma Norte, Mexico City, MEX
38 employees (11 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +46.2% year over year

Funding

Total funding

$3M

Last raise

$3M

Seed, 10 months ago

Funding history

Jul 2025

Seed Round SARELLY SARELLY · $3M

Apr 2023

Seed Round SARELLY SARELLY

Audience

Monthly website visitors
32.2K
Month over month+151.1%
Quarter over quarter-27.6%
Top sourceSearch (83.8%)
Ad budget per month$0.0
Average search rank55.1
Traffic source mix
Search
83.8%
Direct
13.2%

LinkedIn followers

Follower count and growth

Total followers

4K

12-mo growth

+322.8%

Monthly growth

+46.3%

News

Links