Responsibilities

• Own the U.S. brand and ATL marketing calendar end-to-end: paid media timing, product launches, retail activations, seasonal moments, and creator campaigns.
• Lead all U.S. affiliate and creator programs — strategy, recruitment, contracting, briefing, and performance governance.
• Manage U.S. content production pipeline: briefing, production oversight, and asset delivery to paid, organic, retail, and DTC channels.
• Support BTL trade activation planning alongside the Wholesale Manager — retail kits, POS materials, in-store moments, and launch support.
• Partner with the DTC Manager to ensure brand content feeds platform merchandising, email, and on-site storytelling.
• Act as the U.S. point of contact for Mexico-based creative, marketing, and content teams — translating briefs, adapting assets, and maintaining brand consistency.
• Manage the marketing budget including budget forecasting, invoice tracking and connecting with finance team
• Track and report on marketing performance metrics — content ROI, affiliate contribution, creator performance, and channel attribution.
• Lead and develop a team of 2 coordinators.

Requirements

• 4+ years in beauty, CPG, or social-first brand marketing
• Strong content judgment — knows what converts, not just what looks good
• Proven creator and affiliate program management
• Retail marketing experience a strong plus
• Experience managing junior team members
• Analytical — reads performance data and acts on it
• Excellent verbal communication and presentation skills
• Mastery of Microsoft Office or Google Workspace (Slides, Sheets, Docs)
• Fast learner — adapts quickly in a fast-moving, early-stage environment
• Bilingual English/Spanish