Strategic Marketing Lead, Accounting Firms

Nashville, TN (Hybrid)

$127K/yr – $200K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own mid-market accounting firm segment from strategy through pipeline to revenue, with tight sales alignment and clear messaging for this audience.

  • Growth Infrastructure: Define segment strategy and field-tested plays to win mid-market accounting firms.
  • Demand Generation: Own pipeline in partnership with sales, align on account priorities, and move prospects from first impression to signed contract.
  • Messaging: Shape external talking points and sales materials used daily by the team.

Job Description

Own mid-market accounting firm segment from strategy through pipeline to revenue, with tight sales alignment and clear messaging for this audience.

  • Growth Infrastructure: Define segment strategy and field-tested plays to win mid-market accounting firms.
  • Demand Generation: Own pipeline in partnership with sales, align on account priorities, and move prospects from first impression to signed contract.
  • Messaging: Shape external talking points and sales materials used daily by the team.
Pilot.com logo

Pilot.com

3.4 Glassdoor

Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. We partner with thousands of companies to help them grow sustainably and operate more effectively.

Founded in 2016
San Francisco, California, USA
418 employees (21 in marketing)
63% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
49.2M
Monthly Google Ads Budget
$858.2K
Traffic Source Mix
Search
42.1%
Direct
48.1%
Referral
6.9%
Social
2.7%
Paid
0.3%

Headcount Trend

Current headcount: ~422

Marketing Team

Marketing Team Size
17 (4% of company)
Median Career Experience
12.5 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$172.1M
Last Raise
$110.5M
Series Unknown, 4 years ago

Funding History

  • Jan 2022
    Series Unknown
  • Jun 2021
    Secondary Market
  • Jan 2021
    Series C • $110.5M

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