Sr. Product Marketing Manager, Core Consumer at Realtor.com Careers | Austin, TX

Sr. Product Marketing Manager, Core Consumer

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and GTM strategy for Realtor.com Consumer Search and AI-powered experiences, with cross-functional leadership across product, design, analytics, and partnerships.

Own go-to-market strategy and differentiated product positioning for new launches.
Must-have: 8+ years in product/marketing with B2C experience and GTM execution.
Standout: Expertise in Realtor.com consumer segmentation, real estate trends, and AI messaging hooks.

Job Description

Responsibilities

Partner with stakeholders to contribute to product ideation, market-strategy, and opportunity identification
Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more
Conduct market and competitive analyses across key verticals to inform product strategy and positioning
Execute on defined success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation
Communicate with partners both internally and externally to identify and execute on featured-partnerships, co-branded events, and data-backed case studies
Serve as a subject matter expert on Realtor.com ’s consumer segmentation, real estate industry trends, AI trends, and the messaging hooks that drive traffic, press, and engagement

Requirements

8+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 3 years in specifically B2C Marketing or Product Marketing.
Bachelor’s degree or equivalent experience
The ability to thrive in a fast-paced and ever-changing environment is a must
Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution
Understanding of measuring performance through metrics and KPIs with the ability to tell a story through data
Proficient in use of AI tools for workflow efficiency (Claude, Gemini, etc.)
Proven track record of delivering to schedule and to results
Self-starter with an incredible work ethic and team-first mentality
Excellent organizational skills and ability to own a project start to finish
Excellent communication (both written and verbal) and presentation skills
Attention to detail and organization is paramount with a continuous desire to learn and improve.

Preferred

Benefits