Realtor.com Careers

Sr. Product Marketing Manager, Core Consumer

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and GTM strategy for Realtor.com Consumer Search and AI-powered experiences, with cross-functional leadership across product, design, analytics, and partnerships.

  • Own go-to-market strategy and differentiated product positioning for new launches.
  • Must-have: 8+ years in product/marketing with B2C experience and GTM execution.
  • Standout: Expertise in Realtor.com consumer segmentation, real estate trends, and AI messaging hooks.

Job Description

Responsibilities
  • Partner with stakeholders to contribute to product ideation, market-strategy, and opportunity identification
  • Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more
  • Conduct market and competitive analyses across key verticals to inform product strategy and positioning
  • Execute on defined success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation
  • Communicate with partners both internally and externally to identify and execute on featured-partnerships, co-branded events, and data-backed case studies
  • Serve as a subject matter expert on Realtor.com ’s consumer segmentation, real estate industry trends, AI trends, and the messaging hooks that drive traffic, press, and engagement
Requirements
  • 8+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 3 years in specifically B2C Marketing or Product Marketing.
  • Bachelor’s degree or equivalent experience
  • The ability to thrive in a fast-paced and ever-changing environment is a must
  • Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution
  • Understanding of measuring performance through metrics and KPIs with the ability to tell a story through data
  • Proficient in use of AI tools for workflow efficiency (Claude, Gemini, etc.)
  • Proven track record of delivering to schedule and to results
  • Self-starter with an incredible work ethic and team-first mentality
  • Excellent organizational skills and ability to own a project start to finish
  • Excellent communication (both written and verbal) and presentation skills
  • Attention to detail and organization is paramount with a continuous desire to learn and improve.
Preferred
    Benefits
    • Inclusive and Competitive medical, Rx, dental, and vision coverage
    • Family forming benefits
    • 13 Paid Holidays
    • Flexible Time Off
    • 8 hours of paid Volunteer Time off
    • Immediate eligibility into Company 401(k) plan with 3.5% company match
    • Tuition Reimbursement program for degreed and non-degreed programs
    • 1:1 personalized Financial Planning Sessions
    • Student Debt Retirement Savings Match program
    • Free snacks and refreshments in each office location