Responsibilities

• Content Strategy & Creation - Develop and own the site content roadmap aligned to website and search engine outcomes, audience needs, and communications team priorities. - Ensure web content structure supports the modernization of Davita.com through integrating content across the web ecosystem, creating more intuitive journeys and increase engagement to deliver on priority site KPIs. - Evolve the site content strategy from singular landing pages to behavior-based journeys, optimizing for the next best action and optimizing content for frictionless journeys. - Plan, brief, and as needed write or edit web content and translate complex topics into clear, engaging site content for landing pages, blog posts, product/service pages, resource hubs, etc Content Governance & Process - Establish, launch and run a scalable governance model across cross-functional partners to have clear ownership, processes, and accountability - - Own intake, decision rights, ownership, standards, refresh cadences, approvals, taxonomy, and operating rhythms. - Maintain a site content calendar and manage content production timelines across partners. Organic Digital Ownership - Own organic visibility across SEO, website content, GEO, AIO, and AI visibility. - Create and launch the roadmap action plan for content based on reporting and insights to improve KPIs. - Partner with Analytics team to build and track SEO/GEO/AI reporting trends, accountable for reporting, performance, and sharing insights and recommendations with leadership. - Oversee ownership of search and AI-referral performance tools like SEMrush and emerging GEO analytics platforms - Own and develop SEO strategy: keyword research, search intent mapping, internal linking, metadata, and technical on-page best practices - Develop and execute GEO strategy to improve visibility and citation in AI-generated answers (structured data, content clarity, source authority signals) - Stay current on search algorithm and AI model updates, adjusting strategy proactively Optimization - Establish and run a cycle of regular content audits to update, remove or optimize pages based on search impact, compliance, and journey data performance. - Partner across the team to run A/B test and iterate on headlines, structure, and calls-to-action to improve engagement and conversion - Use performance data to prioritize what to update, consolidate, or retire Governance - Establish and maintain site content standards: web style playbooks/guides, templates and metadata requirements - Build sustainable workflows for content review, approval, and refresh cadences - Own information architecture decisions in partnership with UX/dev teams to keep the site organized and scalable - Ensure content compliance (marketing, communications, legal, accessibility) across all published pages - Manage a content inventory/CMS taxonomy so content stays findable and maintainable as the site grows Team Leadership - Manage and mentor a team of 3 owning content creation and optimization, supporting their professional growth and day-to-day output - Uplevel the team from day-to-day execution to strategic product-minded content creators, ensuring new experiences meet our more modern and curated site experience - Educate cross functional partners on team expertise and process to improve partnerships and project outcomes - Set clear goals, provide regular feedback, and conduct performance reviews - Foster a collaborative, inclusive team culture grounded in curiosity and continuous improvement

Requirements

• 5+ years of experience in content strategy, SEO, or digital content management, with at least 2 years in a lead or managerial capacity
• Proven track record improving organic search performance and managing large-scale web content
• Working knowledge of GEO/AI search optimization concepts and how they differ from traditional SEO
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog), analytics platforms (GA4, GSC), and a CMS (WordPress, Contentful, Sitecore, etc.)
• Strong writing and editing skills with the ability to flex tone across audiences
• Experience building and enforcing content governance frameworks at scale
• Comfortable balancing strategic planning with hands-on execution
• Excellent cross-functional collaboration and stakeholder management skills

Preferred

• Preference For: - Experience with technical SEO including structured data/schema markup implementation - Familiarity with AI content tools and workflows (for drafting, briefing, or QA) - Background in UX writing or information architecture

Benefits

• - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• - Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.