Senior Vice President, Portfolio Media

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own portfolio level media strategy and act as the senior, trusted advisor on channel decisions, aligning investments with business goals and omnichannel experiences.

  • Portfolio-wide media ownership: shape strategy, planning, and cross-brand investment to maximize impact.
  • Cross-functional leadership: align with strategy, analytics, engagement, and client teams for integrated solutions.
  • Data-informed optimization: connect media plans to measurement frameworks to drive ongoing improvement.

Job Description

Responsibilities
  • Own the overall media strategy and planning approach across a portfolio of brands, ensuring consistency, quality, and strategic excellence across all work
  • Guide cross-brand investment planning, channel strategy, and resource allocation to improve impact across the portfolio
  • Ensure alignment between brand-level plans and broader business and commercialization objectives
  • Serve as the senior point of contact and final strategic authority for media recommendations and decisions regarding any critical issue
  • Act as the senior media lead and trusted advisor to client stakeholders across the portfolio
  • Partner closely with client leadership to shape investment strategy, channel prioritization, and long-term planning
  • Lead high-level strategic discussions, presentations, and planning engagements
  • Provide proactive thought leadership around media innovation, evolving channel dynamics, and opportunities for growth
  • Partner cross-functionally with strategy, analytics, engagement, and client teams to ensure fully integrated solutions
  • Drive alignment between media planning and broader omnichannel initiatives and customer experience strategies
Requirements
  • Proven success leading large-scale media strategy across multiple brands or a portfolio of business
  • Demonstrated ability to influence senior client stakeholders and drive strategic decision-making
  • Strong leadership presence with experience managing and mentoring senior-level teams
  • Ability to operate at both a strategic and operational level across complex organizations
  • Excellent communication, presentation, and storytelling skills
  • 12+ years of media strategy, planning, and investment experience
  • Significant leadership experience, including oversight of senior team members and cross-functional teams
  • Pharmaceutical, healthcare, or life sciences experience required
  • Experience working across both HCP and DTC campaigns
  • Bachelor’s degree required
Nice to Have
  • Familiarity with emerging media trends and the healthcare marketing landscape
Benefits
  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Heartbeat logo

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
79 (25% of company)
Median Career Experience
10.5 years
Median Tenure
8.7 years
Marketing Roles Posted (Last 30 Days)
8