Senior Vice President, Portfolio Media at Heartbeat | New York City, NY | $180K/yr – $300K/yr

Senior Vice President, Portfolio Media

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level12+ years expFull time

Posted 3 months ago

Job Summary

Own portfolio level media strategy and act as the senior, trusted advisor on channel decisions, aligning investments with business goals and omnichannel experiences.

Portfolio-wide media ownership: shape strategy, planning, and cross-brand investment to maximize impact.
Cross-functional leadership: align with strategy, analytics, engagement, and client teams for integrated solutions.
Data-informed optimization: connect media plans to measurement frameworks to drive ongoing improvement.

Job Description

Responsibilities

Own the overall media strategy and planning approach across a portfolio of brands, ensuring consistency, quality, and strategic excellence across all work
Guide cross-brand investment planning, channel strategy, and resource allocation to improve impact across the portfolio
Ensure alignment between brand-level plans and broader business and commercialization objectives
Serve as the senior point of contact and final strategic authority for media recommendations and decisions regarding any critical issue
Act as the senior media lead and trusted advisor to client stakeholders across the portfolio
Partner closely with client leadership to shape investment strategy, channel prioritization, and long-term planning
Lead high-level strategic discussions, presentations, and planning engagements
Provide proactive thought leadership around media innovation, evolving channel dynamics, and opportunities for growth
Partner cross-functionally with strategy, analytics, engagement, and client teams to ensure fully integrated solutions
Drive alignment between media planning and broader omnichannel initiatives and customer experience strategies

Requirements

Proven success leading large-scale media strategy across multiple brands or a portfolio of business
Demonstrated ability to influence senior client stakeholders and drive strategic decision-making
Strong leadership presence with experience managing and mentoring senior-level teams
Ability to operate at both a strategic and operational level across complex organizations
Excellent communication, presentation, and storytelling skills
12+ years of media strategy, planning, and investment experience
Significant leadership experience, including oversight of senior team members and cross-functional teams
Pharmaceutical, healthcare, or life sciences experience required
Experience working across both HCP and DTC campaigns
Bachelor’s degree required

Nice to Have

Familiarity with emerging media trends and the healthcare marketing landscape

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998

New York, New York, USA

316 employees (134 in marketing)

www.weareheartbeat.com

91% recommend to a friend

98% CEO approval