Senior Segment Field Marketing at Siteimprove | Minneapolis, MN | $80K/yr – $100K/yr

Siteimprove

Senior Segment Field Marketing

Minneapolis, MN (On-site)

$80K/yr – $100K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a field-driven ABM and pipeline engine, coordinating 1:Few and 1:Many programs by industry to drive revenue, with heavy emphasis on intent signals, events, and executive programs.

ABM Strategy: Tiered, industry-focused program design and target-list prioritization
Campaign Execution: Multi-touch sequences across outbound, digital, mail, and executive programs
Measurement & Enablement: Regular pipeline reviews, sales enablement, and attribution via multi-touch dashboards

Job Description

Own and optimize a tiered ABM engine across 1:Few and 1:Many by industry, tied to revenue with event and digital programs that feed Sales and RevOps decisions.

Responsibilities: Design ABM by industry vertical, build target lists with intent signals
Campaign Execution: Create multi-touch outbound, direct mail, digital, and executive programs
Campaign Integration: Align with Product Marketing to translate ICP challenges into program themes
Industry Engagement: Activate events, associations, and communities to drive pipeline
Commercial Strategy: Shape programs for new logos and expansion, including roundtables and webinars
Sales Enablement: Partner with Sales/BDR, specify campaign context and follow-up cadences
Regional Planning: Manage a regional event calendar linked to pipeline goals
Event ROI: Own pre-post event processes and BDR enablement
Budget & KPIs: Govern field marketing budget and measure sourced/influenced pipeline and CAC
Attribution & Automation: Use Dreamdata for multi-touch insights and optimize Pardot/HubSpot/Marketo

Siteimprove

3.3 Glassdoor

At Siteimprove, we transform access to the digital world. That’s why we created Siteimprove.ai, the Agentic Content Intelligence Platform where accessibility meets performance. Our unified platform combines accessibility, analytics, AEO, SEO, and content strategy into a seamless flow, empowering your teams to create content that’s not just compliant but impactful for both humans and AI. In a world of infinite content and evolving compliance standards, we help you go beyond the basics. With AI-powered systems and actionable insights, we ensure your digital content is relevant, easy to find, and accessible to everyone. Because reaching and engaging your entire audience doesn’t just check a box – it’s transformative.

Founded in 2003

Minneapolis, Minnesota, USA

415 employees (38 in marketing)

www.siteimprove.com/about-us

63% recommend to a friend

61% CEO approval