Senior Product Marketing Partner- PLG

USA (Remote)

$101K/yr – $169K/yrSenior Level9+ years expFull time

Posted 4 months ago

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Job Summary

Drive Thryv’s PLG GTM for freemium and trial, including positioning, pricing, and post-signup activation to boost trial-to-paid conversions.

  • Own GTM for freemium/trial and inform product/marketing strategy.
  • Must-have: 3–5 years of product marketing in B2B SaaS.
  • Standout: Deep PLG funnel expertise, activation, and conversion optimization.

Job Description

Drive Thryv’s PLG GTM for freemium and trial, including positioning, pricing, and post-signup activation to boost trial-to-paid conversions.

  • Own GTM for freemium/trial and inform product/marketing strategy.
  • Must-have: 3–5 years of product marketing in B2B SaaS.
  • Standout: Deep PLG funnel expertise, activation, and conversion optimization.
Thryv logo

Thryv

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device.

Founded in 2013
Dallas, Texas, USA
5.9K employees (1,563 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
15.7%
Direct
75.1%
Referral
8.5%
Social
0.3%
Paid
0.3%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size
1,465 (25% of company)

Funding

Total Funding
$80M
Last Raise
$80M
Post IPO Equity, 1 years ago

Funding History

  • Oct 2024
    Post IPO Equity • $80M