Director of Product Marketing
Consensus
USA (Remote)
$180K/yr - $200K/yrIn-houseSalaried-FtDirector/executive10+ years exp.
4 hrs ago
Senior Product Marketing Partner- PLG
USA (Remote)
$101K/yr – $169K/yrSenior Level9+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Thryv’s PLG GTM for freemium and trial, including positioning, pricing, and post-signup activation to boost trial-to-paid conversions.
- Own GTM for freemium/trial and inform product/marketing strategy.
- Must-have: 3–5 years of product marketing in B2B SaaS.
- Standout: Deep PLG funnel expertise, activation, and conversion optimization.
Job Description
Drive Thryv’s PLG GTM for freemium and trial, including positioning, pricing, and post-signup activation to boost trial-to-paid conversions.
- Own GTM for freemium/trial and inform product/marketing strategy.
- Must-have: 3–5 years of product marketing in B2B SaaS.
- Standout: Deep PLG funnel expertise, activation, and conversion optimization.
Thryv
Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device.
Traffic Signals
Monthly Visitors
1.1M
Traffic Source Mix
Search
15.7%
Direct
75.1%
Referral
8.5%
Social
0.3%
Paid
0.3%
Headcount Trend
Current headcount: ~5.9K
Marketing Team
Marketing Team Size
1,465 (25% of company)
Funding
Total Funding
$80M
Last Raise
$80M
Post IPO Equity, 1 years ago
Funding History
- Oct 2024Post IPO Equity • $80M
