Product Marketing / GTM Engineer
Lightsprint (YC P26)
San Francisco, CA (Remote)
$130K/yr - $200K/yrIn-houseFull-timeMid level3+ years exp.
5 hrs ago
Senior Product Marketing Manager
Sunrise, FL (Hybrid)
$102K/yr – $147K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own messaging for multiple product areas with a strong tie to buyer insight and competitive framing, then translate that into launch-ready narratives and scalable enablement assets.
- Messaging & Positioning: Own the core frames across product lines and align with field needs and leadership strategy.
- Launch & Enablement: Lead end-to-end launches and craft sales-ready content, decks, and web copy.
- Market Intelligence: Turn field signals, win/loss data, and analyst input into an actionable go-to-market view and competitive narrative.
Job Description
- Product Messaging & Positioning: Own messaging for product areas grounded in buyer insight and a clear competitive frame.
- Narrative & Launch Readiness: Build customer-focused narratives that connect capability to outcomes and justify why now.
- Content & Enablement Assets: Develop one-pagers, solution briefs, pitch decks, and web copy with minimal direction.
- Messaging Optimization: Drive continuous improvement of messaging based on win/loss data, field feedback, and customer conversations.
- Strategic Partnership: Act as a thought partner to Product, Sales, and Marketing to shape go-to-market rather than just produce content.
- Campaign & Launch Alignment: Drive alignment on messaging across campaigns and launch materials before they reach the field.
- Ambiguity Resolution: Bring structure to contested situations, synthesize inputs, and move teams forward with a clear throughline.
- Market Gaps & Buyer Expectation: Proactively identify and close gaps between product direction and market messaging.
- Portfolio Fluency & Enablement Ownership: Develop depth across frontline workforce, HR service delivery, mobile workforce, and emerging AI; own enablement assets and launch planning.
- Launch & Program Execution: Lead end-to-end launch planning and execution for assigned product areas with PM, Marketing, and Sales cooperation.
Kronos Incorporated
Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.
