Senior Product Marketing Manager at UKG | Sunrise, FL | $102K/yr – $147K/yr

UKG

Senior Product Marketing Manager

Sunrise, FL (Hybrid)

$102K/yr – $147K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own messaging for multiple product areas with a strong tie to buyer insight and competitive framing, then translate that into launch-ready narratives and scalable enablement assets.

Messaging & Positioning: Own the core frames across product lines and align with field needs and leadership strategy.
Launch & Enablement: Lead end-to-end launches and craft sales-ready content, decks, and web copy.
Market Intelligence: Turn field signals, win/loss data, and analyst input into an actionable go-to-market view and competitive narrative.

Job Description

Product Messaging & Positioning: Own messaging for product areas grounded in buyer insight and a clear competitive frame.
Narrative & Launch Readiness: Build customer-focused narratives that connect capability to outcomes and justify why now.
Content & Enablement Assets: Develop one-pagers, solution briefs, pitch decks, and web copy with minimal direction.
Messaging Optimization: Drive continuous improvement of messaging based on win/loss data, field feedback, and customer conversations.
Strategic Partnership: Act as a thought partner to Product, Sales, and Marketing to shape go-to-market rather than just produce content.
Campaign & Launch Alignment: Drive alignment on messaging across campaigns and launch materials before they reach the field.
Ambiguity Resolution: Bring structure to contested situations, synthesize inputs, and move teams forward with a clear throughline.
Market Gaps & Buyer Expectation: Proactively identify and close gaps between product direction and market messaging.
Portfolio Fluency & Enablement Ownership: Develop depth across frontline workforce, HR service delivery, mobile workforce, and emerging AI; own enablement assets and launch planning.
Launch & Program Execution: Lead end-to-end launch planning and execution for assigned product areas with PM, Marketing, and Sales cooperation.

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977

Lowell, MA, US

2.4K employees (73 in marketing)

www.ukg.com