Responsibilities

• Drive the marketing technology ecosystem forward
• Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms.
• Lead the tech roadmap. Bring proposals and recommendations forward proactively—identify where the stack is weak, where capability gaps will limit growth, and where to invest next.
• Co-own the Marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.
• Drive data-backed decisions
• Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready.
• Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions.
• Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team.
• Own the marketing data architecture
• Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy.

Requirements

• 8+ years of Marketing Operations experience , including 3+ years at a senior IC or manager level in a B2B SaaS or services organization.
• Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs.
• Strong HubSpot/MAP and Salesforce experience , including platform architecture, reporting, data management, and integration partnership with RevOps.
• AI and automation experience , with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus.
• Strong analytical skills , with the ability to independently pull and analyze data, identify insights, and make data-backed recommendations. SQL or strong reporting tool proficiency required.
• Proactive, strategic problem-solver who identifies issues and opportunities early, works independently, thinks ahead, and brings solutions—not just problems.
• Strong communicator and collaborator who can translate technical concepts into clear recommendations, document processes, and enable others.

Preferred

• Platform consolidation, MAP migration, or marketing technology stack rationalization.
• Coaching or management experience.
• Experience in a two-sided marketplace, services marketplace, or field-service business.
• AI/automation implementation in Marketing Operations.
• Bachelor’s degree in Marketing, Information Systems, Analytics, or related field.

Benefits

• Unlimited paid time off
• Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
• Individualized growth + development plans
• Strong values around work/life balance
• Community involvement opportunities
• Competitive benefits: medical, dental, vision, paid parental leave + 401K
• Exposure to cutting-edge technologies to solve meaningful problems