Responsibilities

• Educate patients, referring providers, and other referral sources on the services and amenities provided at the practice
• Travel the surrounding geographic area to perform referring clinic drop-ins, schedule meetings, and develop contacts and referral sources
• Obtain comprehensive knowledge of the organization's markets including key referral sources and patients
• Identify opportunities for partnering and growth
• Maintain consistent contact with referring clinics by phone and email
• Build brand awareness throughout the community; attend and participate in community events
• Survey referral sources to identify procedural issues that inhibit referrals
• Report clinical outreach efforts to the Marketing Supervisor, practice administrator, and physicians
• Support the development of individualized marketing plans for physicians to support practice visibility and growth
• Manage online reputation across all provider and clinic profiles, monitoring reviews and responding in a HIPAA-compliant manner, and sharing insights to improve patient experience

Requirements

• 3-5 years of marketing experience with demonstrated expertise across digital marketing, content creation, SEO, and graphic design required
• Experience managing websites using WordPress or other CMS platforms required
• Proficiency in Adobe Creative Suite including InDesign, Photoshop, Premiere Pro, and Illustrator
• Strong written and verbal communication skills
• Self-motivated with the ability to work independently while supporting team objectives
• Adherence to all safety, risk management, and precautionary procedures including HIPAA
• The ability to analyze marketing activity and provide performance insights
• High attention to detail and commitment to brand consistency

Preferred

• Experience working in healthcare, physician practice management, or a multi-location organization preferred