Senior Manager Omnichannel Customer Marketing
Irving, TX (On-site)
$102K/yr – $143K/yrSenior Level8+ years expFull time
Posted 17 hrs ago
Job Summary
Original Job Description
Bimbo Bakeries USA
Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.
Marketing team
700
Employees
11K
Headquarters
Horsham, Pennsylvania, USA
Founded
2016
Employee Sentiment
Overall Rating
3.1 / 5
Recommend to a Friend
51%
CEO Approval
58%
Source: Glassdoor
Traffic Signals
Monthly Visitors
104.5K
Monthly Google Ads Budget
$0.0
Traffic Source Mix
Search
41.2%
Direct
38.9%
Referral
13.8%
Social
5.8%
Paid
0.3%
Headcount Trend
Current headcount: ~11.3K
Marketing Team
Marketing Team Size
608 (5% of company)
Median Career Experience
15 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5
People
Marketing Leadership

Catherine Pinkham Berger
Vice President, Marketing Transformation & Services
At the company for 1 year
Leopoldo Pena Montemayor
Marketing Director - Bimbo SBG & Entenmann's Singles
At the company for 20 years

Benjamin Buch
Senior Director of Marketing
At the company for 10 years 5 months

Jennifer William
Director of Marketing - Innovation
At the company for 3 years
Funding
Total Funding
$1.3B
Last Raise
2 years ago
Last Raise Amount
$1.3B
- 2024-01-04Debt Financing • $1.3B
Recent News
GlobeNewswire
Grupo Bimbo to Donate More Than 3 Million Slices of Bread to Food Banks
Oct 9, 2025
MyChesCo
Sara Lee Expands Half Loaf Line With Three New Flavors
Oct 7, 2025
PR Newswire
Sara Lee® Bread Expands Half Loaf Line with Three New Flavors - 100% Whole Wheat, Sourdough and Hawaiian
Oct 1, 2025
Audacy
City of Philadelphia suing Bimbo Bakeries, SC Johnson over false claims of recyclable packaging
Sep 25, 2025
PhillyVoice
Philly sues Bimbo Bakeries, S.C. Johnson & Sons for falsely marketing their packaging as recyclable
Sep 24, 2025
Food Business News
Tracking the latest cookie innovations
Sep 16, 2025
Seattle TechFlash
“Rising” to the occasion: AB Mauri drives innovative baking and fermentation solutions for bakeries across the country
Sep 14, 2025
International Brotherhood of Teamsters
Teamsters at Bimbo Bakeries Ratify Strong New Contract
Sep 8, 2025
Morningstar.com
TEAMSTERS AT BIMBO BAKERIES RATIFY STRONG NEW CONTRACT
Sep 8, 2025
PR Newswire
TEAMSTERS AT BIMBO BAKERIES RATIFY STRONG NEW CONTRACT
Sep 8, 2025
PR Newswire
CaliBagels Inc. and Thomas'® Brand Partner to Launch Nationwide Line of Thomas'-Branded Deli Style Bagel Chips
Sep 3, 2025
DELCO.Today
Horsham’s Bimbo Bakeries Ranked Among Best PA Employers by Forbes
Sep 2, 2025
Food Business News
Consumers seek health and wellness in bread offerings
Sep 1, 2025
Patch
Bimbo Bakeries Ranked As Top PA Employer
Aug 25, 2025
FoodProcessing.com
Rollout! New Food Products of August 2025
Aug 15, 2025
Food Business News
BBU expands Sara Lee Half Loaf line
Aug 10, 2025
The Topeka Capital-Journal
Ex-employee sues Bimbo Bakeries, saying he was fired after filing for workers' comp
Aug 8, 2025
FoodProcessing.com
The 2025 Top 100: Meh, Just an OK Year
Aug 6, 2025
Food Business News
Entenmann’s snack cakes undergo brand refresh
Aug 4, 2025
Food Business News
Sara Lee buns expand to more US stores
Aug 4, 2025
PR Newswire
Gourmet Baking Meets Island Flavor: Sara Lee® Artesano® Launches New Hawaiian Bakery Buns
Jul 31, 2025
Bakingbusiness.com
Bimbo sees upturn ahead after tough quarter
Jul 25, 2025
Vending Market Watch
Bimbo Bakeries kicks off registration for global charity run for hunger relief
Jul 22, 2025
GlobeNewswire
Registration is Now Open for the Tenth Annual Bimbo Global Race!
Jul 21, 2025
Snack Food & Wholesale Bakery
Bimbo Bakeries rolls out Ball Park Butter Buns
Jul 2, 2025
Supermarket Perimeter
Bimbo Bakeries USA adds new products to Ball Park line
Jun 30, 2025
Food Business News
BBU to debut Ball Park butter buns
Jun 30, 2025
Morningstar.com
TEAMSTERS RATIFY SOUTHERN CALIFORNIA MASTER BAKERY AGREEMENT
Jun 24, 2025
PR Newswire
TEAMSTERS RATIFY SOUTHERN CALIFORNIA MASTER BAKERY AGREEMENT
Jun 24, 2025
Talk Business & Politics
Data shows food stamp spending shifts, with Walmart having the most share
Jun 16, 2025
GlobeNewswire
Grupo Bimbo Reports Progress in Its Environmental Sustainability Strategy
Jun 12, 2025
Bakingbusiness.com
Bimbo ahead on nutrition action platforms
Jun 9, 2025
USA Herald
Bimbo Bakeries Faces Lawsuit for Misclassifying Drivers
May 7, 2025
Law360
Bimbo Bakeries Accused Of Misclassifying Drivers
May 7, 2025
Milling Middle East & Africa
Bimbo Bakeries USA launches new Thomas’ bagels containing more protein
May 7, 2025
Food Business News
BBU gives Thomas’ bagels a protein boost
Apr 29, 2025
PR Newswire
Thomas'® Supercharges Breakfast with New High Protein Bagels
Apr 28, 2025
Mainebiz
Good Shepherd Food Bank distributed record number of meals in 2024
Apr 23, 2025
PR Newswire
Entenmann's® Rebrands Mini Snack Cakes Line, Offering an Exciting Variety for All Consumers
Apr 7, 2025
Snack Food & Wholesale Bakery
Sara Lee Bread introduces half loaf line
Apr 2, 2025
PR Newswire
Sara Lee® Bread Introduces New Half Loaf Line, Perfectly Sized for Smaller Households
Apr 1, 2025
Food Business News
BBU debuts new Little Bites muffin varieties
Apr 1, 2025
PR Newswire
Aloha, Muffin Lovers! Brighten Your Day with New Little Bites® Snacks Tropical Pineapple and Vanilla Muffins
Mar 31, 2025
EIN Presswire
Hispanic Foods Market to Reach 65.41 USD Billion by 2034 with 6.0% CAGR Driven by Growing Hispanic Population
Mar 19, 2025
GlobeNewswire
Grupo Bimbo invites girls from 22 countries to participate in "The Bimbo Dream"
Mar 7, 2025
PRLog
Global Packaged Sunflower Seeds Powerhouses: Top 5 Countries Driving Growth
Mar 7, 2025
Mexico Business News
Grupo Bimbo Faces Profit Decline Amid US Consumption Slowdown
Mar 5, 2025
Bake Magazine
Bimbo Bakeries USA provides update on ‘better world’ program
Mar 1, 2025
EIN Presswire
Premix Bread Flour Market Expanding with Bakery Innovations | Exactitude Consultancy
Feb 28, 2025
Electrek
Harbinger electric truck brand gets real with $100M Series B funding raise
Jan 19, 2025
CBS News
How food brands and drugmakers are responding to FDA's ban of food dye Red 3
Jan 16, 2025
PRWeek
Bimbo Bakeries USA names unified group of PR partners Rise
Jan 2, 2025
San Antonio Business Journal
These San Antonio businesses were affected by layoffs in 2024
Dec 24, 2024
Vending Market Watch
Entenmann’s launches soft-baked cookies in three flavors
Dec 11, 2024
PR Newswire
Entenmann's® Launches Big Chunk Soft Baked Cookies in Three Irresistible Flavors!
Dec 10, 2024
Seeking Alpha
Why Grupo Bimbo Could Be A Slice Of Undervalued Opportunity (OTCMKTS:GRBMF)
Nov 26, 2024
CDO Magazine
Digital Cloud Transformation – The Bimbo Bakeries Story
Nov 19, 2024
Food Business News
Hot Cocoa with Marshmallow Muffins launches from BBU
Nov 14, 2024
Vending Market Watch
Bimbo Bakeries USA, subsidiary of Grupo Bimbo
Nov 12, 2024
Food Business News
Bimbo Bakeries USA unveils Big Chunk cookie line
Nov 12, 2024
PR Newswire
Little Bites® Snacks Delivers Snow Day Vibes with Limited-Edition Hot Cocoa with Marshmallow Muffins!
Nov 12, 2024
Blue Ribbon News
Rockwall ISD elementary teacher receives grant from Bimbo Bakeries
Nov 7, 2024
Technology Magazine
Tech & AI LIVE Pre-Event Interview with Bimbo Bakeries USA
Nov 7, 2024
Global Food Industry News
Grupo Bimbo tots up another acquisition with Don Don bakery in Slovenia
Nov 4, 2024
Bakingbusiness.com
Profits under pressure at Bimbo in third quarter
Oct 30, 2024
Fast Company
Bimbo Bakeries pushes back on an FDA warning over their sesame labeling
Oct 9, 2024
Austin American-Statesman
Bimbo Bakeries lays off 138 Texas employees at San Antonio location
Jul 31, 2024
Food Processing
Bimbo Bakeries Closing Three More U.S. Bakeries
Jul 30, 2024
CBS News
Pennsylvania-headquartered Bimbo Bakeries warned by FDA over misleading allergen claims
Jul 1, 2024
Food Processing
FDA Scolds Bimbo Bakeries USA for Allergen Labels on Products Not Containing Those Ingredients
Jul 1, 2024
NPR
FDA warns top U.S. bakery not to claim foods contain allergens when they don't
Jun 26, 2024
Food Business News
Bimbo Bakeries to close Nebraska baking plant
May 29, 2024
Food Processing
Bimbo Bakeries USA to Shut Down Bellevue, Nebraska, Bakery
May 29, 2024
Food Business News
Bimbo Bakeries USA unveils Entenmann’s Brownie Drizzle Drops
Jan 1, 1970
Food Business News
Bimbo Bakeries to shutter New Mexico plant
Jan 1, 1970
Food Business News
Bimbo Bakeries USA debuts new Entenmann’s donut cakes
Jan 1, 1970
Bake Magazine
Krispy Kreme leads growth of global donut category
Jan 1, 1970
Food Business News
Bimbo Bakeries adds to Thomas’ bagel line
Jan 1, 1970
Food Business News
Grains Almighty bread debuts from Bimbo Bakeries
Jan 1, 1970
Food Business News
Bimbo Bakeries sales surge in second quarter
Jan 1, 1970
Consumer Goods Technology
CPG at CES 2024: Bimbo Bakeries' and Kimberly-Clark's Consumer Insights Breakthroughs
Jan 1, 1970
Food Business News
BBU rolls out smaller portion bread line
Jan 1, 1970
GlobeNewswire
Bimbo Bakeries USA Commences Multi-Site Microgrid Energy System at Six California Bakeries
Jan 1, 1970
Food Business News
Bimbo in legal fight over Artesano trademark
Jan 1, 1970
Hartford Business Journal
Bimbo Bakeries closing three CT outlet sites
Jan 1, 1970
Food Business News
Bimbo Bakeries USA unveils new Entenmann’s muffins
Jan 1, 1970
Food Business News
Foodservice operators may hit menu trends with new Bimbo buns
Jan 1, 1970
San Gabriel Valley Tribune
Bimbo Bakeries brings sustainability to its Montebello bakery, other sites across California
Jan 1, 1970
GreenBiz
Bimbo Bakeries bakes up solar microgrids in California
Jan 1, 1970