Responsibilities

• Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
• Serve as the internal and external eCommerce expert, educating cross-functional teams on best practices, emerging trends, and platform capabilities.
• Lead retail media network JBP negotiations and process collaborating with customer team, media team and other internal stakeholders.
• Drive eCommerce marketing initiatives across retailer platforms, including PDP optimization, retail media, search strategy, and digital shelf management.
• Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs.
• Manage budget allocation and ensure efficient use of resources across customer programs.
• Own the relationship with retailers through the Retail Media Networks and Digital Category Managers to grow Bimbo Bakeries Brands Digital Penetration.
• Monitor and analyze and report on Customer eCommerce performance/KPI’s as well as program performance in collaboration with the Analytics team, leveraging data to optimize campaigns and inform future strategies.
• Lead change management and stay on top of trends to future proof our online business to continue to grow.
• Lead, coach, and develop a team of 5 Associates, dedicated to Digital Shelf/Syndication and Omnichannel eCommerce Customer development/marketing.

Requirements

• Bachelor’s level degree required, Master’s degree being a plus.
• 8+ years of relevant experience in eCommerce/Omnichannel Customer.
• The ideal candidate will have eCommerce or Omnichannel/Shopper experience.
• Consumer Packaged Goods (CPG) experience is preferred.
• Experience in working cross-functionally and leading teams.
• Ability to travel 10-20% as needed.
• Key Behavioral Competencies: Leads through change with confidence and resilience, inspiring teams to stay focused and energized even when facing roadblocks.
• Key Behavioral Competencies: Demonstrates strong people leadership, with a proven ability to motivate, coach, and grow direct reports while empowering them to take ownership.
• Key Behavioral Competencies: Relationship builder who practices empathy and respects diverse backgrounds and needs.
• Key Behavioral Competencies: Authentically builds credibility and followership through courage and self-awareness, resulting in allies.

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match