Marketing Director
YOFC
Orlando, FL (Remote)
In-houseFull-timeSenior level
3 hrs ago
Senior Manager, Integrated Marketing
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel campaign execution and partner-driven activations, ensuring a single narrative across owned, earned, and paid channels while syncing calendars, budgets, and KPIs to drive cohesive brand storytelling and measurable growth.
- Campaign ownership across channels: plan, execute, and optimize integrated campaigns with consistent messaging and timing.
- Partnership marketing: manage co-branded campaigns and partner deliverables with performance tracking and relationship development.
- Workflow governance: run cross-functional planning in Asana, translate brand priorities into actionable plans, and surface leadership-ready insights from KPI dashboards.
Job Description
- Integrated Campaign Strategy & Execution
- Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
- Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
- Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
- Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
- Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
- Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
- Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.
- Partnership Marketing
- Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
Over The Moon
Over The Moon is an e-commerce platform and wedding and baby registry for those who want to create a life well-lived, brought to you by Vogue.com’s Alexandra Macon.
Traffic Signals
Monthly Visitors
326.7K
Monthly Google Ads Budget
$326
Traffic Source Mix
Search
30.8%
Direct
53.8%
Referral
6.7%
Social
8%
Paid
0.5%
Headcount Trend
Current headcount: ~41
Marketing Team
Marketing Team Size
7 (18% of company)
