Senior Manager, Integrated Marketing at Over The Moon | USA

Over The Moon

Senior Manager, Integrated Marketing

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel campaign execution and partner-driven activations, ensuring a single narrative across owned, earned, and paid channels while syncing calendars, budgets, and KPIs to drive cohesive brand storytelling and measurable growth.

Campaign ownership across channels: plan, execute, and optimize integrated campaigns with consistent messaging and timing.
Partnership marketing: manage co-branded campaigns and partner deliverables with performance tracking and relationship development.
Workflow governance: run cross-functional planning in Asana, translate brand priorities into actionable plans, and surface leadership-ready insights from KPI dashboards.

Job Description

Integrated Campaign Strategy & Execution
Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.
Partnership Marketing
Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.

Over The Moon

Over The Moon is an e-commerce platform and wedding and baby registry for those who want to create a life well-lived, brought to you by Vogue.com’s Alexandra Macon.

Founded in 2015

Charleston, South Carolina, USA

40 employees (12 in marketing)

www.overthemoon.com