Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
2 hrs ago
Senior Global Product Marketing Manager - Search Ads
New York City, NY (On-site)
$122K/yr – $288K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the GTM and commercialization flow for new Search Ads products, turning market signals into a scalable product and sales motion that accelerates advertiser ROI.
- GTM & Commercialization: Define value props, segments, and monetization for new Search Ads offerings and drive adoption at scale.
- Product Strategy Alignment: Synthesize market and advertiser data to influence the Search Ads roadmap with cross-functional partners.
- Scalable Growth & Adoption: Identify macro trends and vertical opportunities, building playbooks to accelerate penetration and revenue growth.
Job Description
Responsibilities
- Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.
- Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.
- Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.
- Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.
- Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance
- Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
