Responsibilities

• Oversee UTEP’s external facing web presence and the Division of Marketing and Communications digital marketing efforts.
• Oversee the management of UTEP’s marketing data activity.
• Develop and execute the technology strategy needed to ensure success for all online marketing activity.
• Lead the Marketing and Communications Web Development and Marketing Analytics (WDMA) team (six staff members plus students).
• Create and monitor performance metrics for each member of the WDMA team.
• Create and implement a long term skills development plan to ensure the WDMA team members have the knowhow needed to successfully execute tasks assigned.
• Serve on the Marcomm leadership team, providing strategic and tactical input on personnel issues, web development, digital marketing and marketing analytics.
• Document and update standard operating procedures for the WDMA team.
• Understand and articulates the University Strategic Plan and how the WDMA team supports that plan.
• Plan and implement cyclical web updates to ensure that UTEP.edu makes a significant, demonstrable impact on advancing UTEP’s mission and strategic goals.

Requirements

• Education: Bachelor’s degree in a technology or marketing related field
• Experience: Five years of supervisory experience/team management
• Five years experience managing relevant SAS or in-house enterprise software deployments of CMS, CRM or similar platforms
• Knowledge of all Microsoft Office software and able to learn and use institutional software systems

Preferred

• Proficiency in querying SQL databases
• Advanced SEO/AEO
• Deep understanding of Web UX design and trends
• Working knowledge of paid search campaigns and Google Analytics/Adwords
• Experience with CMS, HTML and modern development tools
• Proficiency in at least one modern data reporting tool (Power BI, Tableau, Qlik)
• Experience using software or custom coding for analyzing datasets (Excel, Python, R)
• Strong visual capabilities for data analysis and presentation
• Strong attention to detail

Benefits

• Medical, Prescription, Life Insurance and Wellness platform
• Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long-term disability plans
• Retirement Programs
• Longevity Pay
• Paid Vacation & Sick Leave
• Paid Holidays
• Employee Discounts & Perks
• Employee Education Assistance program
• And much more! Visit our Benefits Summary Page for more information on our additional benefits.