Rip Van is revolutionizing the sweet snack industry by offering clean ingredient snacks with 50-80% less sugar than the leading brands. This allows people to enjoy their favorite snacks while maintaining a healthier diet and reducing the harmful effects of refined sugar & synthetics.Over the last 7 years, Rip Van has developed the food technology, namely the doughs, fillings, and coatings, to invent any type of low sugar sweet snack with:- great taste- clean ingredient profile (no sugar alcohols or artificial ingredients)- good source of prebiotic fiber - competitive pricingRefined sugar has been linked to numerous health problems, such as obesity, type 2 diabetes, heart disease, and inflammation. By providing a solution to this problem through our accessible, delicious, low sugar & clean ingredient snacks, Rip Van is making a positive impact on public health.Initially, Rip Van is addressing the $12 billion US cookie industry, a market that has an addressable reduction of 180 billion+ grams of sugar.Today Rip Van has the 3rd largest assortment of cookies in the US ☺️ after the two largest cookie companies in the country.