Sr Brand Designer - Krak
Kraken
USA (Remote)
$110K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.
23 hrs ago
Associate Director, Global Heinz Brand & Portfolio Strategy
Chicago, IL (On-site)
$164K/yr – $205K/yrSenior Level10+ years expFull time
Posted 4 months ago
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Job Summary
Drive global brand strategy and market expansion for Kraft Heinz, linking global plans with local execution.
- Own global brand strategy and architecture and lead 1–3 year plans
- Must-have: 10+ years in top-tier FMCG marketing with brand strategy and P&L experience
- Standout: Global/multi-market strategy and innovation leadership for scale
Job Description
Responsibilities
- Help shape the long-term Global brand ambition & lead 1 and 3-year global brand strategy in service of local plan acceleration
- Develop strategic frameworks to direct global market models, including where to play, core and expansion portfolio guardrails, and direct brand entry into new/emerging markets, ultimately driving repeatable models for growth
- Define future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; lead playbook development to embed ‘global bets’ locally to ensure successful commercialization at scale
- Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
- Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
- Expand and maintain global pack design architecture guidelines
- Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
- Collaborate with local design markets to embed brand guidelines and support delivery against standards
- Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls
Requirements
- 10+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
- Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
- Global or multi-market brand strategy experience required, emerging market experience an asset
- Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
- Proven experience leading innovation, from innovation strategy, platform development to winning propositions
- Prior P&L ownership with strong analytical capability
- Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards
The Kraft Heinz Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
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