Responsibilities

• Develops and executes annual brand go-to-market strategies to deliver sales and profit targets, ensuring alignment among cross-functional teams.
• Provides cross-functional leadership to implement product, packaging, pricing, and assortment changes across the assigned brand portfolio.
• Defines and evolves brand positioning, value propositions, and messaging frameworks rooted in consumer insights and competitive differentiation.
• Establishes and defends product roles within the brand portfolio to drive incrementality and protect brand equity.
• Collaborates with Product Development to maintain a pipeline of consumer-driven innovation that supports growth objectives.

Requirements

• Bachelor’s degree in business, marketing, or related field is required; MBA is preferred
• Minimum of 5-7 years of professional marketing experience, ideally in consumer-packaged goods
• Experience working in Brand Management or Product Management
• Demonstrated success collaborating with cross-functional team to solve complex business challenges, including Product Development, Merchandising, Design, Sales, Finance, and Operations
• Strong analytical skills with the capacity to evaluate opportunities, clarify needs, and mobilize appropriate responses
• Ability to communicate and influence across the organization by articulating a position, alternative approaches, and recommendations
• Proven ability to manage multiple projects in a fast-paced environment
• Understanding of consumer psychology and behavior, with the ability to develop marketing strategies that resonate with target audiences
• Deep curiosity and desire to learn about the bedding category and textile technology

Preferred

• MBA is preferred