Responsibilities

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.
• Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
• Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
• Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgment and experience supporting integrated marketing campaigns.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track.
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed.
• Must be proficient with MS Office and have advanced Excel and PPT skills.

Preferred

• MBA preferred
• dietary supplement or CPG experience preferred