Responsibilities

• Go-to-Market Model : Develop and implement the overall customer engagement model including all cross-functional field roles, support services, distribution models, virtual tools, and external partnerships for TSND-201 as well as the future specialty portfolio
• Brand Strategy & Execution : Lead the commercialization strategy for TSND-201, ensuring a competitive and differentiated market position. Ensure strategic alignment of plans across all functions.
• Specialty Portfolio Strategy : In partnership with key stakeholders, build the future commercial strategies and infrastructure needed to establish and sustain a leading portfolio of specialty psychiatric assets
• Cross-Functional Leadership : Collaborate with market access, sales, medical, clinical development, communications, finance, and other functions to develop integrated brand strategies, plans, and key initiatives
• Omnichannel & Customer Engagement : Oversee HCP, provider account, and consumer marketing teams to ensure effective execution of multichannel strategies and personalized engagement content that drive engagement, awareness, and adherence.
• Team Leadership & Development : Lead a team of HCP, provider account, and consumer franchise directors/marketers, providing guidance, mentorship, and strategic direction to drive high performance and excellence.
• Market Insights & Competitive Intelligence : Utilize market research, analytics, and competitive intelligence to build brand strategy and plans, adjust tactics, and stay ahead of evolving industry trends.
• HCP Marketing Oversight : Ensure that HCP marketing initiatives effectively support brand objectives, including field promotion, digital and non-personal promotion (NPP), speaker programs, KOL and professional engagement, and congress strategies.
• Consumer Marketing Oversight : Guide the development of consumer-focused strategies, ensuring patient and caregiver awareness, education, and engagement efforts align with overall brand objectives. Ownership of Direct-to-Consumer initiatives and tactics.
• Provider Account and Site-of-Care Marketing : Build and develop the overall value proposition story for various stakeholders across sites of care, IDNs, and provider accounts, ensuring frameworks for delivery through key account teams to ensure integration of TSND-201 into clinical, economic, and financial workflows. Partner with outside organizations and customers to ensure sufficient long-term capacity for patient treatment and support.

Requirements

• Bachelor’s degree in Business, or a related field; MBA preferred
• 15+ years of pharmaceutical commercial experience, with a strong background in CNS, neurology, psychiatry, and/or related therapeutic areas and commercial models
• Experience with provider and site-of-care account marketing, practice economics and reimbursement, specialty buy and bill, operational workflows, and support services for complex high-touch therapeutics are required.
• Some experience working within a portfolio of related or integrated products in a specific therapeutic area or across indications is desired
• Proven leadership in brand and portfolio strategy, launch planning, and lifecycle management, with experience managing assets with multiple indications
• Ability to partner with R&D and Medical Affairs to build short- and long-term integrated evidence plans and strategies to address key market needs and opportunities.
• Experience leading HCP and consumer marketing functions
• Experience in developing clinical, economic, and operational value propositions for provider accounts and building site-of-care marketing plans is required
• Demonstrated ability to lead highly complex brands such as REMS, specialty distribution, buy & bill, new healthcare delivery models, integration into clinical workflows is required
• Experience in market access, sales, and/or commercial operations highly preferred.

Preferred

• Some experience working within a portfolio of related or integrated products in a specific therapeutic area or across indications is desired

Benefits

• Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.