Responsibilities

• Brand & Portfolio Management - Assist in building the annual brand plan for assigned product lines — objectives, KPIs and quarterly priorities — in partnership with the Marketing Brand Director.
• Turn consumer, category and competitive insights (syndicated retail data, consumer research, social listening) into clear recommendations on positioning, messaging and portfolio priorities.
• Track brand and product performance against plan; deliver monthly readouts and recommend course corrections.
• Innovation & Go-to-Market - Lead go-to-market for new products and renovations end-to-end: positioning, claims, naming, packaging briefs, launch timing and sell-in materials.
• Build and own cross-functional launch timelines in Asana, driving R&D, Operations, Sales and eCommerce to hit milestones.
• Develop and lead the integrated communications plan for innovation launches across retail, DTC, eCommerce and owned channels.
• Creative, Content & Brand Standards - Write creative briefs and give clear, decisive feedback on assets developed with the Creative team and agency partners.
• Set the standard for product content (thumbnails, enhanced content, product copy) and ensure it is accurate and on-brand across retail and digital, including syndication through Salsify.
• Own GEO and keyword strategy for product content, partnering with the Performance & Content team to implement it across channels.
• Equip the sales team and retail partners with sell-in and in-store marketing materials that drive distribution and velocity.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 3-5 years of brand marketing experience in consumer goods, including at least 2 years as an Associate Brand Manager or Brand Manager.
• Proven track record leading product launches end-to-end, from insight to in-market results.
• Experience owning a marketing budget and making smart investment tradeoffs.
• Strong analytical skills — comfortable using syndicated data (e.g., Nielsen, Stackline), retailer data and Excel to turn numbers into recommendations.
• Experience briefing creative and managing agency partners.
• Comfortable using AI tools, but not relying on them to do the heavy lifting
• Strong project management skills; able to lead multiple launches and cross-functional teams without direct authority.
• Excellent written and verbal communication skills, with the confidence to present recommendations to senior leaders.
• Familiarity with Shopify, Salsify, Asana and Smartsheets a plus;

Benefits

• Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.
• Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.
• Financial wellness : Enjoy perks like a company 401K with an employer match.
• Mission Driven : Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.
• Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!
• Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.