Responsibilities

• Brand Strategy & Architecture
• Define and steward a scalable brand architecture across a portfolio of local operating companies.
• Develop differentiated positioning and messaging that stands apart in highly competitive, service-driven markets.
• Lead annual brand planning aligned to revenue growth, customer acquisition efficiency, and long-term equity development.
• Local Market Activation
• Translate enterprise strategy into locally relevant campaigns that resonate within each community.
• Partner with Branch Managers and regional leaders to ensure consistent, high-quality brand execution in-market.
• Enable local teams with tools, training, and creative assets that elevate the customer experience.
• Media & Investment Oversight
• Guide brand-focused media strategy across broadcast, OTT, radio, outdoor, sponsorships, and emerging channels.

Requirements

• 8–12+ years of brand leadership experience, ideally in multi-location, franchise, retail, or service-based environments.
• Demonstrated success building brand systems across diverse geographic markets.
• Experience integrating brand strategy with data-driven performance outcomes.
• Strong analytical orientation with understanding of CAC, LTV, and growth economics.
• Ability to influence cross-functional stakeholders—from field leadership to executive teams.
• Bachelor’s degree required; MBA or advanced marketing training preferred.

Preferred

• Enjoy building structure and clarity in fast-scaling, private-equity-backed environments
• Balance creativity with accountability and measurable results
• Can think strategically while remaining close to execution
• Want to shape how trusted local brands evolve into a powerful regional platform

Benefits

• Competitive salary: $160,000-200,000k + 25% bonus opportunity
• Comprehensive benefits: Medical, Dental, Vision
• 401(k) with company match
• PTO and paid holidays
• Company-paid life insurance, disability coverage, and EAP