Search Channel Lead | Remote (NYC-based team) Pharma & Healthcare

New York, USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role leads paid search for pharmaceutical and healthcare clients, aligning with FDA/OPDP rules and CRM goals. It emphasizes hands-on optimization in Google Ads and Microsoft Ads, with clear reporting and business-language tradeoffs. The candidate should have 4–6+ years of paid search experience, pharma marketing experience, and hands-on Google Ads, plus mentoring and collaboration across channels.

Job Description

Responsibilities

  • Own Paid Search Strategy
  • Lead brand, nonbrand, disease awareness, and support campaigns
  • Align paid media strategy with MLR-approved messaging and CRM goals
  • Turn regulatory requirements into clear, executable media plans
  • Stay Hands-On
  • Build, optimize, and QA campaigns in Google Ads and Microsoft Ads
  • Guide keyword strategy, RSA testing, audience targeting, and tracking
  • Troubleshoot directly when needed to protect quality
  • Lead Clients with Confidence
  • Present performance insights clearly and concisely
  • Explain tradeoffs and testing plans in business language
  • Partner with paid social and programmatic leads on omnichannel strategy
  • Raise the Bar Internally
  • Review and coach search and social specialists
  • Ensure reporting is accurate, clear, and client-ready
  • Solve issues early before they escalate
Silverlight Digital logo

Silverlight Digital

Silverlight Digital is a New York-based digital media agency that adopts a consultative approach to helping healthcare, pharmaceutical, finance, travel and other brands reach their desired audience online. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate the media landscape.The agency’s capabilities include digital and multi-channel media strategy, media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers, social media, programmatic and more.As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client roundtable at Google’s New York offices each year.Six-times named an MM&M 100 Agency (2017 - 2025) and a recent finalist for MM&M’s Small Healthcare Agency of the Year Award. Great Place to Work Certified. Woman-Owned BusinessIn 2019 Silverlight Digital became a certified woman-owned business by The Women’s Business Enterprise National Council (WBENC) which is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.

Founded in 2013
New York, New York, USA
27 employees (10 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Monthly Google Ads Budget
$75.7K
Traffic Source Mix
Search
11.5%
Direct
36.6%
Referral
41.9%
Social
9%
Paid
1%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
10 (37% of company)