Program Manager, Partner Marketing Campaigns

USA (On-site)

$72K/yr - $110K/yr (Est.)Mid Level4+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end partner marketing initiatives from planning through execution, blending demand gen, event programs, and scalable enablement to accelerate pipeline and engagement.

  • Lead campaign strategy and delivery across partner-focused themes and events.
  • Design and optimize multi-channel demand generation to drive pipeline and revenue.
  • Overlay event programs and cross-functional delivery to foster community and measurable impact.

Job Description

Responsibilities

  • You will oversee end-to-end campaign initiatives within the Partner Marketing Studio, package turnkey demand kits across key solution themes such as Gemini Enterprise, AI agents, Data, and Security, and support turnkey event programs, including the "Event-as-a-Service" motion and Cloud Encounters. In this role, you will bridge campaign strategy, digital execution, and live event experiences.
  • High-Touch Demand Generation: Design, execute, and optimize targeted demand generation campaigns to drive measurable pipeline and revenue.
  • Event Program Execution: Support the strategy and delivery of in-person and digital marketing events, including regional events, Cloud Encounters, and ancillary programming for Partner Summit, to foster community and engagement.
  • Strategic Enablement: Assist in the PDC’s operational transition by developing scalable, repeatable marketing plays that align with the new agentic marketing engine model.
  • Cross-Functional Project Management: Manage program timelines, deliverables, and agency relationships, ensuring successful execution across marketing communications and initiatives.
  • Data-Driven Optimization: Analyze campaign and event performance, drawing actionable insights to identify gaps, optimize engagement, and report on pipeline impact to leadership.

Requirements

  • Bachelor’s degree or equivalent practical experience.
  • 4+ years of experience in B2B marketing, demand generation, or marketing program management—preferably within the technology or cloud ecosystem.
  • Proven track record of designing, executing, and measuring multi-channel demand generation campaigns.
  • Hands-on experience planning and supporting marketing events, including in-person, virtual, or hybrid formats.
  • Experience managing cross-functional projects with multiple internal and external stakeholders.
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Marvel Marketers

Marvel Marketers is an award-winning global marketing agency that dedicates itself to setting the standards for industry excellence.With an original focus on marketing automation and Marketo, the Marvel Marketers’ team has grown to include strategic experts in creative content, technology solutions, account-based marketing (ABM) , events marketing, and data analysis. Professor M’s Academy, Marvel Marketers’ training arm, was the first of its kind in the industry and continues to lead the way with new offerings.Since 2013, nearly 3,000 clients have trusted Marvel Marketers to create and implement cutting-edge marketing strategies, including Fortune 100 companies and global brands.

Founded in 2013
San Mateo, California, USA
92 employees (32 in marketing)

Salaries

SalaryGuide estimate

$72K/yr – $110K/yr

Modelled from 18 comparable roles.

See all Marvel Marketers salaries

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
22.6%
Direct
27.3%
Referral
4.6%
Social
44.4%
Paid
1.1%

Headcount Trend

Current headcount: ~92
Marvel Marketers logo

Program Manager, Partner Marketing Campaigns

Marvel Marketers · USA · On-site