Product Marketing Specialist, Undercarriage, GET, and Buckets

Lebanon, IN (Hybrid)

$107K/yr – $164K/yrMid Level8+ years expFull time

Posted 4 days ago

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Job Summary

Owns end-to-end product strategy and go-to-market activities across multiple lines, coordinating with engineering, marketing, and sales to translate market demand into viable products and promotions.

Translate market needs into product requirements
Lead cross-functional collaboration across engineering, marketing, and sales

Job Description

Responsibilities

Collect and classifies new product ideas and strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
Ensures accurate translation of market demands in products and services iwth the research department, engineering, and other related disciplines.
Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family's life.
Liaises wtih product/brand management to ensure effective planning and coordination of advertising/ public relations and promotions for new products.
Liaises with specialist departments to ensure the effective operation and production of new/revised products.
Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.
This role will focus on the following product lines:
Steel undercarriage
Dealer Installed Kits (CE)
Ground Engagement Tools