Product Marketing Specialist, Undercarriage, GET, and Buckets

Lebanon, IN (Hybrid)

$107K/yr – $164K/yrMid Level8+ years expFull time

Posted 2 days ago

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Job Summary

Owns end-to-end product strategy and go-to-market activities across multiple lines, coordinating with engineering, marketing, and sales to translate market demand into viable products and promotions.

  • Translate market needs into product requirements
  • Lead cross-functional collaboration across engineering, marketing, and sales

Job Description

Responsibilities

  • Collect and classifies new product ideas and strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
  • Ensures accurate translation of market demands in products and services iwth the research department, engineering, and other related disciplines.
  • Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family's life.
  • Liaises wtih product/brand management to ensure effective planning and coordination of advertising/ public relations and promotions for new products.
  • Liaises with specialist departments to ensure the effective operation and production of new/revised products.
  • Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.
  • This role will focus on the following product lines:
  • Steel undercarriage
  • Dealer Installed Kits (CE)
  • Ground Engagement Tools

Requirements

  • Bachelor's degree in Marketing, Engineering, or other relevant degree.
  • Minmum of 8 years in marketing, Engineering, or other relevant experience
  • Available to travel up to 50%

Preferred

  • Experience working with construciton undercarriage is highlly preferred.

Benefits

  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

Marketing Team

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