Product Marketing Consultant at Merative | USA | $97K/yr – $146K/yr

Merative

Product Marketing Consultant

USA (Remote)

$97K/yr – $146K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own product messaging and GTM readiness for a health tech SaaS CDMS, translating complex clinical research capabilities into customer facing narratives and enabling launches, sales enablement, and customer storytelling.

Product Messaging: Develop clear value propositions and consistent product messaging across channels.
Product Launches: Plan, coordinate, and execute launches aligned to the roadmap with supporting collateral.
Sales Enablement: Create pitch decks, battlecards, and one-pagers; train sales on messaging.

Job Description

Product Messaging: Develop clear value propositions and consistent product messaging across channels.
Product Launches: Plan, coordinate, and execute launches aligned to the roadmap with supporting collateral.
Sales Enablement: Create pitch decks, battlecards, and one-pagers; train sales on messaging.
Market & Customer Insights: Conduct competitive analysis and gather usage insights to refine positioning and materials.
Analyst Relations: Coordinate analyst activities and prepare briefing materials with Product and Marketing leads.
Customer & Partner Marketing: Develop programs and assist content creation for customer and partner marketing projects.
Communications & PR Support: Build an editorial calendar for press and newsroom posts tied to product releases.
Marketing Campaign Execution Support: Maintain content calendars and assist in cross-channel campaign execution and reporting.

Requirements

4+ years of product marketing or related experience (B2B SaaS or health tech preferred)
Experience partnering with Product and Sales teams
Ability to simplify complex technical concepts into clear narratives across formats (case studies, one-pagers, landing pages)
Experience supporting product launches and overseeing roadmap schedule
Ability to standardize processes and oversee execution across multiple workstreams
Bachelor’s degree required
Graduate degree (MBA or similar) preferred

Preferred

MBA or similar graduate degree (preferred)
B2B SaaS or health tech experience preferred

Benefits

A team united by purpose – mission-driven culture powering clinical research and faster therapy development
A culture built on collaboration and impact across product, science, and commercial teams
A place to grow your career with strategic initiatives and GTM leadership opportunities
A total rewards package with competitive compensation, bonuses, benefits, and remote flexibility
Remote first / work from home culture and flexible vacation
Health, dental, and vision insurance; 401k; infertility benefits; tuition reimbursement; EAP

Merative

Merative is a data, software and technology partner for the health and government social services industries, working with providers, health plans, employers, life sciences companies and governments. With trusted technology and human expertise, the company works with clients to drive real progress. Merative helps clients orient information and insights around the people they serve to improve decision-making and performance.Merative, formerly IBM Watson Health, became a new standalone company as part of Francisco Partners in 2022.Learn more at merative.com.

Founded in 2022

Ann Arbor, Michigan, USA

1.6K employees (27 in marketing)

Merative.com