Principal Product Manager, Marketing Technology at SoFi | San Francisco, CA | $192K/yr – $330K/yr

SoFi

Principal Product Manager, Marketing Technology

San Francisco, CA (On-site)

$192K/yr – $330K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive SoFi’s Marketing Technology strategy and AI-powered platform to accelerate personalized marketing at scale.

Own the multi-year Martech roadmap and AI-driven capabilities.
Must-have: 7–10 years in product management, ideally MarTech/AdTech.
Standout: Strong cross-functional leadership and executive presence with data-driven decisions.

Job Description

Responsibilities

Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale
Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack
Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience
Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact
Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences
Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership

Requirements

Bachelor’s degree in a technical field or equivalent experience
7–10 years of product management experience, ideally in MarTech or AdTech
Proven track record of building and scaling complex, cross-functional platforms
Experience leveraging AI to drive product innovation and business outcomes
Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments
Strong cross-functional leadership and influencing skills
Excellent communication and executive presence
Data-driven decision making and strong analytical instincts
Deep customer empathy—you consistently advocate for what’s best for the user

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval