Responsibilities

• Build an integrated PR and communications roadmap across leadership, business growth, product and technology innovation, partnerships, social impact, and workplace culture.
• Grow consumer press coverage beyond what our agency partners currently drive.
• Amplify our work with celebrity, influencer, and social-impact partners, and turn moments like our past high-profile partnerships into real, sustained coverage.
• Build a distinctive thought-leadership platform for Babylist executives through ghostwriting, media opportunities, podcasts, and relevant industry stages.
• Land targeted executive placements at the outlets and podcasts that actually matter to our category, not a scattershot pitch list.
• Manage our external PR and influencer agency partners day to day, and know when their ideas are worth running with.
• Own our corporate comms collateral: team and press pages, press releases, leadership presentations.
• Show up in person for press moments and showroom activations.
• Partner across Product, Data, Insights, Partnerships, Social Impact, and People teams to proactively identify stories and build a consistent communications pipeline.
• Build the internal playbooks that let the rest of the company tell our story consistently.

Requirements

• You've spent 8-10 years in PR or communications, ideally a mix of in-house and agency (or editorial) time, with enough in-house experience to know what it's like to have real skin in the game.
• You're an excellent, independent writer. You can ghostwrite a leadership LinkedIn post or a founder's Substack essay in someone else's voice.
• You think in cohesive narratives, not one-off announcements. You can connect a product launch, company milestone, executive perspective, or partnership to a larger story about where Babylist is headed.
• You can tell a human story as well as you can tell a tech or product story, and vice versa. You are able to get into real debates about the right angle for us and are able to see around the corner when it comes to press, PR, and comms.
• You're plugged into media, ecommerce, and employer branding trends, and you know how to balance the numbers (reach, coverage quality) with what's actually on-brand.
• You're comfortable prepping senior leaders for press and standing next to them when it happens, showroom activations, live press moments, and executive visibility work included.
• You have real relationships across digital, print, and broadcast media, and know how to land the right placement, Forbes or NYTimes-caliber, not just any hit.
• You work East Coast hours and can travel to NYC on short notice. You don't need to live in New York, but you need to be online and available on East Coast time as well as able to travel.
• You're comfortable with a lot of trust and not a lot of hand-holding. This role reports to a manager who wants to delegate real ownership.
• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning