Director (Public Relations), Consumer Lifestyle

Niagara Falls, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 hrs ago

Job Summary

Own the strategic vision and client relationships while driving earned-first campaigns that deliver measurable results across diverse media.

  • Lead long-term strategy, roadblock mitigation, and tentpole campaigns
  • Cultivate and own primary client and interagency relationships
  • Craft and secure high-impact placements across multiple media channels

Job Description

Responsibilities

  • Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
  • Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
  • Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
  • Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
  • Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
  • Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
  • Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes

Requirements

  • 7-9+ years of experience in media relations, corporate communications, or public relations
  • Demonstrated success leading client accounts and agency teams
  • Established relationships with consumer media contacts
  • Proven track record of developing innovative campaign concepts
  • Strong organizational and time management skills

Preferred

  • AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.
  • Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
  • Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
  • Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
  • Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
  • Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
  • Creative Expertise: You&aposve personally conceived successful PR stunts and campaigns that generated significant attention

Benefits

  • Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings
PRover logo

PRover

3.1 Glassdoor

Prover provides software products and services for development and V&V of railway signaling systems. Our customer base includes railway infrastructure managers and railway signaling system suppliers around the world, as well as tool developers that license our proof engine products (Prover Plug-In). Our software products Prover iLockTM, Prover CertifierTM and Prover ExtractorTM are used for specification, code generation, simulation, formal verification and certification of a wide range of rail control systems, including interlocking, CBTC, ERTMS, ATP and PTC. We also provide formal specification IP in the PiSPEC language, capturing standard signaling principles, for use with the Prover iLockTM tool suite. We also supply training and partner services to our customers.Find out more on our website www.prover.com under News and Expertise.

Founded in 1989
Stockholm, Stockholm County, SWE
69 employees
1% recommend to a friend

Marketing Team

Marketing Roles Posted (Last 30 Days)
43

Funding

Last Raise
Undisclosed

Funding History

  • May 2008
    Undisclosed
  • Jun 2000
    Undisclosed

Traffic Signals

Monthly Visitors
25.8K

Headcount Trend

Current headcount: ~69
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Director (Public Relations), Consumer Lifestyle

PRover · Niagara Falls, NY · Hybrid