Responsibilities

• Set and lead UKG’s AI Discovery PR strategy, establishing priorities, operating practices, and measurable outcomes for the capability.
• Assess how UKG is surfaced and represented across AI-powered search and answer engines, identifying authority gaps, inaccuracies, competitive threats, and opportunities.
• Translate emerging GEO/AEO practices and changing discovery behaviors into actionable communications and reputation strategies.
• Establish clear priorities for where UKG should build authority around Workforce Operations, AI, frontline work, and other strategic conversations.
• Identify the sources, entities, topics, and signals shaping how AI systems understand UKG and the categories in which we compete.
• Partner across PR, Thought Leadership & Newsroom, Social, Analyst Relations, Competitive Intelligence, Marketing, Web/SEO, Product Marketing, Research, and other teams to strengthen UKG’s authority across the broader information ecosystem.
• Use earned media, analyst influence, executive thought leadership, customer proof, research, authoritative third-party content, and UKG-owned information to improve discoverability and credibility.
• Influence how communications work is conceived and activated for an AI-first discovery environment rather than creating a parallel content-production function.
• Build an ongoing view of how UKG and competitors are represented across AI-powered discovery experiences, identifying where competitors are gaining authority, which communications and third-party signals are driving it, and why.
• Identify narrative whitespace and topics where UKG has the credibility and evidence to build stronger association and leadership through earned media, thought leadership, customer proof, analyst influence, and other authoritative sources.

Requirements

• 7+ years of experience in public relations, corporate communications, reputation, technology communications, digital communications, or a related discipline.
• Significant experience in enterprise B2B technology, SaaS, AI, or another complex technology environment.
• Deep understanding of earned authority, media ecosystems, digital reputation, and how third-party credibility influences brand and market perception.
• Strong working knowledge of AI-powered search and answer engines, GEO/AEO principles, emerging discovery behaviors, and their implications for communications.
• Demonstrated ability to analyze complex data and signals, identify patterns and competitive opportunities, and translate findings into communications strategy.
• Experience building new capabilities, programs, or operating models and influencing cross-functional teams to adopt new practices.
• Strong strategic communications judgment, executive presence, and ability to explain emerging technical concepts in clear business terms.
• People leadership experience, including managing and developing at least one team member.

Preferred

• Experience developing AI Discovery, GEO/AEO, digital reputation, or related programs within enterprise technology or a sophisticated PR environment.
• Experience with AI-discovery, search, social listening, media intelligence, or reputation analytics platforms.
• Experience working across PR, Analyst Relations, Thought Leadership, Product Marketing, SEO/Web, and other digital disciplines.
• Agency and/or in-house enterprise technology communications experience.