Responsibilities

• Strategic Planning: building account strategies from onboarding recordings, notes, and transcripts; working within AI-assisted frameworks and refining outputs; adapting consumer and immersive experience approaches to each client's context
• Public Relations: leading PR strategy and execution across a portfolio of consumer and immersive experience clients; adjusting along the way to ensure deliverables are hit and exceeded; serving as the senior strategic voice on accounts
• Media Relations – Consumer & Immersive: generating earned coverage across fashion, beauty, health, lifestyle, food and beverage, immersive experiences, and tech verticals; targeting regional and national US and Canadian outlets; drawing on warm, established relationships with editors and reporters to move quickly
• *Nice-to-have* Media Relations – Franchise Development: pitching trade and B2B publications that cover franchise news; crafting franchisee recruitment narratives aimed at career-switchers and prospective owners; coordinating earned media across new and existing locations; approaching franchise PR as a distinct discipline from consumer storytelling
• Creative Storytelling: identifying compelling angles across consumer and immersive categories; developing narratives rooted in cultural trends, audience insight, and category nuance
• Writing: drafting pitches, press releases, press kits, bios, speaking points, and thought leadership content; using AI to support first drafts; editing to a polished, client-ready standard across verticals
• Results Reporting: collecting metrics, managing Notion workflows, and generating weekly status and wrap reports via automated Canva pipelines; reviewing for accuracy and polish; delivering to the Senior Management team for presentation on client calls
• Client Leadership: starting with Slack-based communication; gradually joining client calls with a manager present; building toward direct relationship ownership; consistently delivering the kind of service that makes clients question how they ever lived without the team
• Event Curation: sourcing and inviting top-tier press to product launches, brand activations, familiarization (FAM) trips, franchise grand openings, and media showcases; managing events from a PR and media relations perspective
• Team Development: mentoring junior team members on PR craft and account management; growing into people management over time

Requirements

• 6+ years of prior experience in roles like Senior Publicist , Senior PR Manager , or PR Account Lead , ideally across lifestyle, consumer or immersive PR verticals
• Experience across at least two consumer categories: fashion, beauty, wearable health or tech products, lifestyle, food and beverage, or immersive experiences
• Extensive, established network of North American media relationships across consumer lifestyle, fashion, beauty, tech, and trade publications at regional and national levels
• Exceptional writing across press materials, pitches, press kits, and thought leadership content, with the ability to shift tone fluently across verticals
• Native or near-native English proficiency, written and verbal
• Polished, senior-level presence in every client and media interaction
• AI fluency, actively using tools like Claude or Gemini as part of daily workflow
• Comfortable managing multiple accounts simultaneously in a fast-paced, high-volume environment
• Proactive, organised, and able to self-manage in a fully remote setting
• Genuinely plugged into the media, news, and cultural conversations of the industries you work in

Preferred

• Working relationships with top-tier North American publications across fashion and beauty (e.g. Vogue, InStyle, WWD), lifestyle, immersive experience, and trade verticals
• Experience in franchise development PR is a bonus, supporting multi-location or multi-market brand growth
• Familiarity with Canva for press kits and visual decks
• Familiarity with our tools: Muck Rack, Cision, Critical Mention, Google Alerts, Notion, Clockify, Grammarly, Google Suite

Benefits

• Work with an award-winning international agency behind some of the world's most recognized brands
• Fully remote — work from wherever you do your best thinking
• Work-life balance
• Proudly all-women, with a culture built around real inclusion and support
• Teammates who are some of the best in the business
• Above-market compensation for your role and region
• Real learning and growth opportunities — this role expands as the company scales
• Unlimited vacation — trust-based, earned through performance
• Potential for an in-person yearly team trip