Responsibilities

• Lead Glossier’s integrated communications strategy and campaigns for new product launches in alignment with CFX partners to ensure cohesive brand messaging to drive awareness, advocacy and relevance and protect brand equity.
• Develop communications plans for all new & evergreen brand moments, ensuring holistic strategies in partnership with Global Brand Marketing and in alignment with the Senior Leadership Team to elevate and advance the overall brand narrative goals and business strategy.
• Partner with Product Development & Brand Product Marketing to help build and accelerate Glossier's credibility as a beauty authority (i.e. Makeup Artist and Skincare Ambassador identification and management).
• Lead organic advocacy strategy to continue to build Glossier’s word-of-mouth heritage; develop and manage relationships with key opinion leaders and industry stakeholders to amplify the company’s message and drive product trial.
• Craft and distribute compelling press releases, media kits, and other PR materials to generate positive media coverage for new product launches and other brand initiatives/key moments.
• Manage international communications agencies/freelancers needed to accelerate and protect brand narratives and equity in new and existing markets.
• Lead all reputational management and crisis communications in collaboration with respective agency partners.
• Position C-suite executives as industry thought leaders through targeted keynote opportunities, podcast appearances, and industry panel features.
• Oversee the end-to-end global influencer strategy, aligning creator partnerships with overall brand objectives, product launches, and revenue targets. Tailor global playbooks for local nuances across key regions.
• Oversee large-scale, multi-region campaigns across social platforms (Instagram, TikTok, YouTube, emerging channels) from briefing to post-campaign analysis.

Requirements

• 8-10+ years of experience at an established beauty company or integrated communications/talent agency (managing accounts)
• The ideal candidate has a proven track record of effective and efficient communication and process creation.
• The ideal candidate has worked in conjunction with cross-functional partners within an organization.
• The ideal candidate has well-established mid- to senior-level contacts within the US beauty media landscape.