Paid Media Strategy Director

USA (Remote)

$93K/yr - $109K/yr (Est.)Director/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead paid media for 6-8 B2B SaaS clients, owning strategy, optimization, and reporting to drive leads and revenue.

  • Own day-to-day paid media strategy, research, and monthly reporting for assigned clients.
  • Must-have: 5+ years of digital marketing with proven B2B lead-gen success, GA4/GA tools.
  • Standout: Ability to coach others and shape departmental processes.

Job Description

Responsibilities

  • Manage 6-8 B2B SaaS clients’ paid media accounts including day-to-day client communication, deliverables, monthly reports and all research and strategy efforts pertaining to B2B client engagements
  • Optimize client accounts to client business objectives
  • Maintain good communication with clients and articulate current performance (& reasons behind performance) to both the client & upper management
  • Create budget recommendations and projection models that determine allocations within paid media
  • Provide senior-level support to clients managed by other team members as needed
  • Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops or documentation
  • Contribute to marketing efforts for Obility via case studies and thought leadership
  • And above all, treat others with respect, maintain a positive attitude, recognize and celebrate the success of your teammates, meet deadlines and follow through on commitments, look for ways to make your co-workers smile and look for opportunities to help us improve processes
Obility logo

Obility

Obility provides individualized B2B internet marketing solutions that work. Obility specializes in large-scale SEO efforts, lead generation pay-per-click management, and site-wide conversion rate optimization. Obility also partners with traditional agencies to add internet marketing services for their clients.

Founded in 2011
Portland, Oregon, USA
28 employees (14 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
48.2%
Direct
32.3%
Referral
11.4%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
13 (46% of company)