Paid Media Lead, Mapping at Outside | USA | $75K/yr – $115K/yr

Outside

Paid Media Lead, Mapping

USA (Remote)

$75K/yr – $115K/yrSenior Level7+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid media engine for a multi-brand outdoor and fitness app portfolio, driving mobile first CAC targets, attribution reliability, and cross team handoffs.

Growth Infrastructure: Own paid media across major channels and establish a baseline weekly performance view.
Measurement & Analytics: Tighten attribution stack and run incremental tests to feed decision ready dashboards.
Cross functional Collaboration: Align with ASO, Brand, Retention, Finance, and Product Growth to optimize across app and web surfaces.

Job Description

Owner of paid user acquisition across the portfolio.
Set the strategy and execute it daily across every major paid channel.
Partner closely with our ASO Lead, Finance, Brand, Retention, and Product Growth teams to drive efficient, scalable acquisition across our app and web surfaces.
Own paid for three iconic outdoor and fitness brands with millions of passionate users.
Use AI tools daily to multiply output and elevate the quality of decisions across creative, analysis, reporting, and execution.
Onboard with our products, audiences, and the current state of paid media across the portfolio.
Audit all active campaigns across current platforms.
Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting).
Meet with the ASO Lead, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows.
Take over hands-on execution of all live paid campaigns.

Outside

3.1 Glassdoor

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

Founded in 2019

Boulder, Colorado, USA

771 employees (236 in marketing)

www.outsideonline.com

49% recommend to a friend

49% CEO approval