Paid Media Lead, Mapping at Outside | USA | $75K/yr – $115K/yr

Paid Media Lead, Mapping

USA (Remote)

$75K/yr – $115K/yrSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own the paid media engine for a multi-brand outdoor and fitness app portfolio, driving mobile first CAC targets, attribution reliability, and cross team handoffs.

Growth Infrastructure: Own paid media across major channels and establish a baseline weekly performance view.
Measurement & Analytics: Tighten attribution stack and run incremental tests to feed decision ready dashboards.
Cross functional Collaboration: Align with ASO, Brand, Retention, Finance, and Product Growth to optimize across app and web surfaces.

Job Description

Owner of paid user acquisition across the portfolio.
Set the strategy and execute it daily across every major paid channel.
Partner closely with our ASO Lead, Finance, Brand, Retention, and Product Growth teams to drive efficient, scalable acquisition across our app and web surfaces.
Own paid for three iconic outdoor and fitness brands with millions of passionate users.
Use AI tools daily to multiply output and elevate the quality of decisions across creative, analysis, reporting, and execution.
Onboard with our products, audiences, and the current state of paid media across the portfolio.
Audit all active campaigns across current platforms.
Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting).
Meet with the ASO Lead, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows.
Take over hands-on execution of all live paid campaigns.

Outside

3.1 Glassdoor

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

Founded in 2019

Boulder, Colorado, USA

771 employees (236 in marketing)

www.outsideonline.com

49% recommend to a friend

49% CEO approval

Salaries

Posted range

$75K/yr – $115K/yr

Taken straight from the job posting.

See all Outside salaries

Marketing Team

Marketing Team Size

184 (24% of company)

Median Career Experience

14 years

Median Tenure

4.8 years

People

Marketing Leadership

Samantha Winkelman

VP Growth Marketing

At the company for 1 year 7 months

Jessica McGee

Senior Director, Experiential Marketing

At the company for 6 years 7 months

Abigail Wise

Brand Director

At the company for 11 years 4 months

Gregg Blanchard

Director of Marketing

At the company for 1 year 6 months

Funding

Total Funding

$174.3M

Last Raise

$150M

Series B, 5 years ago

Funding History

Feb 2021
Series B • $150M
Dec 2020
Series A • $5.3M
Jun 2020
Series A • $16.5M

Traffic Signals

Monthly Visitors

4.9M

Traffic Source Mix

45.8%

Direct

46.5%

Referral

3.1%

Social

4.2%

Paid

0.2%

Headcount Trend

Current headcount: ~775

Recent News

Meet the Outdoor Athletes Redefining What It Means to Influence

Sep 4, 2025 • Outside Magazine

Outside Lands Just Keeps Getting Better

Aug 12, 2025 • UPROXX

Top moments from Outside Lands 2025: Doechii, Tyler, the Creator and more

Aug 11, 2025 • San Francisco Chronicle

Links

www.outsideonline.com

X (Twitter)

Crunchbase

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