Responsibilities

• Brand & Reputation Management: Promote the laboratory’s culture of quality and excellence through campaigns that highlight clinical accuracy, patient safety, and innovative testing solutions.
• Affiliate Engagement: Collaborate with clinical partners to develop marketing programs, educational materials, and resources that support adoption and utilization of laboratory services.
• Patient-Facing Marketing: Create compelling content and assets (digital and print) that explain testing options, benefits, and results to patients, enhancing patient understanding and trust.
• Digital Marketing & Online Presence: Manage the laboratory’s website, social media, and other digital platforms to maintain relevance, drive engagement, and support patient education.
• Content Creation: Develop marketing collateral including brochures, newsletters, case studies, videos, presentations, and infographics that reinforce our lab’s value proposition.
• Analytics & Reporting: Track marketing initiatives, monitor engagement metrics, and provide actionable insights to continuously improve marketing effectiveness.
• Cross-Functional Collaboration: Partner with clinical teams, lab staff, and corporate marketing to align messaging and initiatives with overall organizational goals.

Requirements

• Bachelor’s degree in marketing, Communications, or related field; advanced degree preferred.
• 3–5 years of experience in healthcare marketing, with a preference for laboratory or clinical services experience.
• Strong understanding of healthcare regulations, patient privacy, and ethical marketing practices.
• Proven ability to create engaging content for both professional and patient audiences.
• Proficiency in digital marketing tools, social media management, website CMS, and analytics platforms.
• Excellent communication, presentation, and project management skills.
• Creative, proactive, and able to work independently as well as collaboratively.

Benefits

• Health Coverage Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
• Paid Time Off Vacation, personal days, and paid holidays to help you recharge.
• Financial & Retirement Planning 401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
• Income Protection Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
• Wellbeing Support Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
• Professional Development Opportunities and resources to support your career growth.