Responsibilities

• Plans, researches, develops, writes and supports multi-channel content and public relations campaigns in line with organizational objectives.
• Writes, edits and analyzes short and long-form copy across many projects (e.g., print, web, mobile, video, social, etc.), collaborating and cross-training with the entire marketing + communications team to brainstorm, strengthen and maintain consistent on-brand messaging.
• Broad understanding of marketing across channels (including the ability to closely work with designers, freelancers and technical writers) and the ability to dedicate considerable time and attention to understanding content strategy, departmental goals and business needs will be required.
• Execute and prepare multi-channel, internal and external communication strategies aligned to business and marketing initiatives as directed for all regions across all lines of business and divisions.
• Understand, manage and strengthen various communication channels to drive marketing and communications objectives as part of the complete communications program.
• Develop complete understanding of corporate brand standards and guidelines and ensure consistency and integrity across all channels internal and external.
• Proactively identify, research and communicate project and business success stories to develop case studies and other materials.
• Execute communication projects as directed, then monitor and report performance metrics.
• Strategize, develop and write copy for promotional materials, public relations material, marketing collateral, white papers, media advertising, website support and internal and external publications including blogs and email marketing to boost awareness, strengthen conversion and support increasing sales throughout the funnel.
• Edit, adapt and revise work to address feedback from marketing, client teams and internal business unit partners as needed.

Requirements

• Bachelor’s degree required in English, Communications, Journalism, or related
• 3+ years of professional copywriting experience (construction industry a plus) with a solid portfolio of work
• 3+ years of proficiency with Microsoft Office and Adobe Acrobat Pro
• 3+ years of proofreading experience
• 3+ years of experience managing media relations

Preferred

• Knowledge of construction, architecture, mechanical engineering or related field preferred
• Familiarity with AP style