Responsibilities

• Assist in planning, implementing, and optimizing digital marketing campaigns across platforms such as social media, email, SEM (Search Engine Marketing), and display advertising.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Manage content creation for blogs, social media posts, newsletters, and website updates using content management systems like WordPress.
• Support social media management efforts by scheduling posts, engaging with followers, and analyzing performance metrics on platforms such as Facebook, Instagram, and LinkedIn.
• Collaborate with design teams to produce compelling graphics and visual content using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor campaign performance using Google Analytics, Google Ads, and other analytics tools; prepare reports to inform strategy adjustments.
• Assist with marketing automation tasks including email marketing campaigns and lead nurturing workflows to enhance conversion rates.
• Contribute to the development of performance marketing strategies aimed at increasing ROI through targeted advertising efforts.
• Support e-commerce initiatives by optimizing product listings, tracking sales data with SQL or similar tools, and enhancing user experience through website improvements.

Requirements

• Strong understanding of SEO principles, keyword research techniques, and experience with SEO tools such as SEMrush or Moz.
• Proficiency in social media marketing strategies and management tools like Hootsuite or Buffer.
• Experience with Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign), and graphic design fundamentals.
• Knowledge of WordPress or other content management systems for website updates and content publishing.
• Familiarity with Google Ads (AdWords), Google Analytics, and performance tracking tools for digital campaigns.
• Basic knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes.
• Excellent copywriting skills with the ability to craft engaging content tailored to different audiences.
• Understanding of email marketing platforms such as Mailchimp or HubSpot for campaign execution.
• Ability to analyze campaign data to identify trends, insights, and opportunities for improvement in digital marketing efforts.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Employee discount
• Flexible schedule
• Paid time off