Responsibilities

• The "Digital Flywheel" Strategy
• Lead cross-category initiatives that leverage Paramount’s media milestones (theatrical/streaming) to boost retail sales
• You ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys.
• Joint Business Planning (JBP) & Vendor Management
• Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate"
• You are responsible for negotiating top tier programs to secure high-impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeovers
• Full-Funnel Advertising (Amazon Ads/DSP)
• Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP
• You develop and manage a diversified budget to target fans at every stage—from high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversion
• Cross Functional Collaboration

Requirements

• 5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail account
• Deep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)
• Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads
• Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales

Benefits

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
• Paramount is an equal opportunity employer (EOE) including disability/vet.
• At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.
• Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
• If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.